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The Benefits of Disruptive Innovation and Marketing:

  INTRODUCTION If you’ve gotten a ride through Uber, booked a place to stay through Airbnb, watched a movie on Netflix, or received beauty and lifestyle products from Birchbox, then you’ve participated in disruption, even if you weren’t aware of it at the time. Disruptive Innovation and Marketing has become so commonplace in our business world that it is hard to tell the difference between whether something is shaking up the industry or just a darn good idea. Suffice it to say, disruption - despite being a trendy buzzword - is here to stay, and will have a lasting impact on the future of many industries. WHAT IS DISRUPTIVE INNOVATION AND MARKETING Disruptive Innovation is a term coined by Harvard Business School Professor Clayton Christensen. He describes disruptive innovation as “a process by which a product or service takes root in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.”1 Disruption

Management Ethics and Social Responsibility

  Management Ethics and Social Responsibility Introduction/Fundamental Concepts Ethics may be broadly defined as that division of philosophy which deals with questions concerning the nature of value in matters of human conduct. While virtually all people are concerned with making ethical judgments and decisions, philosophers in particular are concerned to explicate the nature of such judgments in general, to provide criteria for determining what is ethically right or wrong, and to analyze the grounds or reasons we have for holding them to be correct. Those concerned exclusively with telling us what is right or wrong, good or bad, in matters of human conduct may be termed moralist. While philosophers have sometimes been moralists, as philosophers their primary concern is not so much to provide moral prescriptions as it is to explain why what we consider to be "right" or "good" is right or good. To do so, philosophers engaged with such questions have generally sou

Managing Diversity - What Is Workplace Diversity - Why Is Managing Workforce Diversity So Important

  What Is Workplace Diversity? Diversity has been “one of the most popular business topics over the last two decades. It ranks with modern business disciplines such as quality, leadership, and ethics. Despite this popularity, it’s also one of the most controversial and least understood topics.”5 With its basis in civil rights legislation and social justice, the word diversity often invokes a variety of attitudes and emotional responses in people. Diversity has traditionally been considered a term used by human resources departments, associated with fair hiring practices, discrimination, and inequality. But diversity today is considered to be so much more. We’re defining workforce diversity as the ways in which people in an organization are diferent from and similar to one another. Notice that our definition not only focuses on the diferences, but also the similarities of employees. This reinforces our belief that managers and organizations should view employees as having qualities in

Managing in a Global Environment - How Organizations Go International?

Regional Trading Alliances  Global competition once was considered country against country—the United States versus Japan, France versus Germany, Mexico versus Canada, and so on. Now, global competition and the global economy are shaped by regional trading agreements, including the European Union (EU), North American Free Trade Agreement (NAFTA), and the Association of Southeast Asian Nations (ASEAN), which we review here. A comprehensive list of trading alliances is available on the U.S. federal government’s International Trade Administration website (www.trade.gov). More than 200 countries participate in at least one regional trade agreement.21 The United States alone has agreements with 75 countries. THE EUROPEAN UNION The European Union (EU) is an economic and political partnership of 28 democratic European countries. Five countries (Albania, the former Yugoslav Republic of Macedonia, Turkey, Montenegro, and Serbia) are candidates to join the EU. Two countries are potential candida

Managing the External Environment and the Organization’s Culture

This view of managers as omnipotent is consistent with the stereotypical picture of the take-charge business executive who overcomes any obstacle in seeing that the organization achieves its goals. And this view isn’t limited to business organizations. It also explains turnover among college and professional sports coaches, who are considered the “managers” of their teams. Coaches who lose more games than they win are usually red and replaced by new coaches who are expected to correct the poor performance. THE EXTERNAL ENVIRONMENT constraints and challenges The term external environment refers to factors and forces outside the organization that a­ect its performance. The economic component encompasses factors such as interest rates, ination, changes in disposable income, stock market uctuations, and business cycle stages. The demographic component is concerned with trends in population characteristics such as age, race, gender, education level, geographic location, income, and family